A Castle Like No Other
Leeds Castle is a beautiful treasure and attraction set in the heart of Kent, preserved and protected by its tireless charitable foundation for all to see, experience and enjoy. Leeds Castle’s story is unique and commemorates the incredible life of its more recent heir and owner, the extraordinary (and ellusive) Lady Baillie. Today, it allows its visitors to move past ‘medieval’ and immerse themselves in the golden era of the 1930s at a castle and grounds like no other.
The challenge of the brief was to create a digital platform that stepped away from the expectation of a traditional castle and into one that represented the style and times of Lady Baillie, all whilst retaining a clean and enticing user experience, powered by e-commerce. The new website aims to capture user engagement through a strategic UX foundation that combines a playful and immersive experience with a smooth path to purchase.