The health shot fixture is crowded with products all promising to do more for your body. Standing out takes more than a bold claim on pack.
Having helped shape the No.1 Living brand across strategy, packaging and digital, we were asked to create the identity for its new range of Kombucha Health Shots. The launch introduced two functional drinks focused on immunity and cognitive health, expanding the brand into a fast-growing category while remaining true to Jonny Wilkinson’s original vision of connecting gut health with overall wellbeing.
Heartbeat
Most health shots look the same – amber liquids, functional claims, clinical cues. We wanted No.1 Living to feel different before the bottle was even picked up. The design deliberately balances two worlds. A cleaner, more scientific layout gives credibility to the functional benefits, while vibrant fluorescent colour combinations inject the optimism and energy that sit at the heart of the Full of Life proposition. The result is a pack that feels reassuringly premium, instantly recognisable and unmistakably part of the No.1 Living family, yet distinctive enough to establish its own presence on shelf.
Every design decision worked towards one objective: helping shoppers understand the health benefits in seconds, without losing the personality that had already made the wider range so recognisable.
Impact
The Kombucha Health Shots successfully extended the No.1 Living range into a new category, strengthening the brand’s presence in functional wellbeing drinks and giving retailers a product that immediately stood apart from traditional health shots. Initial sales and customer feedback were extremely positive following launch, while the packaging reinforced No.1 Living’s growing reputation for combining credible health benefits with optimistic, contemporary design.
Rather than becoming another extension of the range, the Health Shots established their own visual identity while continuing to strengthen the wider No.1 Living brand.
