We created a mobile-first website to reflect this proposition and sell the No.1 Kombucha drinks through association of healthier living and personal betterment. It clearly explains and promotes a live diet and empowers a mindset in an ever-unleashing journey to one’s true vitality.
Armed with the bottle design by Pearlfisher, the design and user experience is based on this continued journey and movement. Using interactive animations the website is alive and encapsulates the vitality that is reflected in the brand. We kept communication clear and concise, leading with video content about the mindset behind No.1 Kombucha, showcasing the purpose of the brand before introducing the products.
For a launch of a new product, especially a product with so much brand thought behind it, a video was a perfect way to communicate the proposition, clearly and quickly. Although the drink was created by Jonny, we didn’t want him to overshadow the proposition. The future of No.1 Kombucha and the positive effect it can have on people was far greater and more powerful than a short-lived celebrity endorsement.
It was decided to use Jonny sparingly on camera. He became one of many examples of people reconnecting with life by appreciating and living, in and for the moment, but Jonny, as the creator of No.1 Kombucha, was the obvious choice for narration.
From the very first meeting, Hatched understood our challenges and quickly found an intelligent and creative solution to our brief. They are a great team and good fun to work with but more importantly, they truly cared about our brand and everything we were trying to do.
Hatched have built us a platform to really develop and evolve No.1 Kombucha and we look forward to building our relationship with them as the brand grows.