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Project Information

Following the launch of Tod’s company rebrand in early 2017, we wanted to create a campaign that typified the strategy to position Tod as ‘London’s creative production partner’ and exemplify their new strapline ‘A world of possible’. We wanted to inspire Tod’s prospective clients and the London creative community to be limitless when it came to being creative with their projects and campaigns – to align with Tod’s purpose – to create an uninhibited, creative London.

‘The Book of Beyond’ is a concept that not only pushed Tod and their proposition but also pushes Tod’s customers to think bigger and to ‘go beyond’. The book takes the reader on a creative exploration, provoking the imagination to what is possible when partnering with Tod. Each page showcases every print and production method and type of expertise that Tod has under their roof, in action – to see, to feel, to inspire a world of possible.

The Results

The campaign and piece was a huge success, leading to a huge upturn in new business and client capture as well as rejuvenating previous client’s that had otherwise been dormant. It has been Tod’s most successful campaign and most successful business tool that balances there bank of service information with their new branding and much-adored proposition – a world of possible.

The facts and figures

£60k

New business revenue in first 3 months

£44k

Dormant business return revenue

60%

Conversion rate from 200 books sent out

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