The Book of Beyond.
Following the launch of Tod’s company rebrand in early 2017, we wanted to create a campaign that typified the strategy to position Tod as ‘London’s creative production partner’ and exemplify their new strapline ‘A world of possible’. We wanted to inspire Tod’s prospective clients and the London creative community to be limitless when it came to being creative with their projects and campaigns – to align with Tod’s purpose – to create an uninhibited, creative London.
‘The Book of Beyond’ is a concept that not only pushed Tod and their proposition but also pushes Tod’s customers to think bigger and to ‘go beyond’. The book takes the reader on a creative exploration, provoking the imagination to what is possible when partnering with Tod. Each page showcases every print and production method and type of expertise that Tod has under their roof, in action – to see, to feel, to inspire a world of possible.