Tod had repositioned itself as London’s creative production partner, helping brands push beyond the traditional boundaries of print. To reinforce that new direction, the business wanted a self-promotional campaign that demonstrated its creativity, craftsmanship and production expertise in a way that clients could experience first-hand.
Rather than producing another brochure or sample pack, we created The Book of Beyond, an immersive printed experience designed to inspire agencies, designers and marketers to think differently about what was possible when creativity and production work together.
The heartbeat
The best print doesn’t simply communicate an idea. It becomes the idea. The Book of Beyond was conceived as a celebration of possibility. Every page introduced a new production technique, finish or creative application, not as a technical demonstration but as part of a beautifully crafted narrative that encouraged readers to keep exploring.
Inspired by themes of discovery and imagination, the campaign transformed print into an experience of its own. Rich materials, unexpected finishes and carefully considered sequencing encouraged interaction at every turn, while the editorial style invited readers to see Tod as more than a supplier. It positioned the business as a creative partner capable of turning ambitious ideas into tangible reality.
The impact
The Book of Beyond became a powerful conversation starter for new and existing clients, showcasing Tod’s production expertise through the very medium it champions.
By demonstrating innovation rather than simply talking about it, the campaign reinforced Tod’s repositioning as London’s creative production partner and helped establish a stronger emotional connection with agencies, designers and brands looking to push the boundaries of print. It remains a standout example of how self-promotion can become a compelling demonstration of a company’s own capabilities.
