Consolidating the name to Tod was a step to making the business more approachable and personable, in keeping with their naturally friendly nature, rather than an acronym to a name and service that was no longer relevant to what they were offering their clients.
In design, a curvature is drawn between the ’T’ and ‘d’ of Tod forming a familiar profile of a planet with its own orbiting moon – signifying the partnership between Tod and their clients. It’s also a homage to their heritage in print – the side profile of a printer’s paper rollers. The eternity of space is a fitting context for Tod’s new innovative and evolving approach to print production.
A digital screen never really does Tod’s palpable production true justice, especially on a website based on mobile first design. Therefore, the website UX is designed around bringing the client together with Tod in person.
The website’s light and bight look-and-feel gives clients a taste of what Tod have done before and works as inspiration for what could be done. Overall, it gets to the point, as users might be on the move and are most likely leading busy lifestyles.
By using modular design we have empowered Tod to edit content and create new pages for future campaigns and services.