The overarching concept for the Nuffield Foundation website was about changing the purpose of the website as a whole, to move from an archive of research to a proactive, encouraging and empowering platform where people are given opportunity to help with social-wellbeing.

The messaging therefore has to be more brand focussed and celebratory about the projects and potential of all projects to create impact towards the mission. The belief of Nuffield Foundation is that there is power to change lives through evidence. Therefore, it is our belief that if we can give people the tools to create that evidence through funding so they can provide valuable research or by creating opportunity for young people to get involved through social mobility, we are helping to empower people to be a part of that change. The website houses every interaction, from company information and research to funding opportunity and placement applications.