Colouring outside the lines
At 360Leaders they think differently and we wanted the 360-degree approach to reflect in their brand colours. We divided the colour palette up, with each service having its distinct colour palette. ‘Organisational strategy’ is a bespoke service ensuring structures, processes, and people are set-up to scale with their ambitions. We used warm colours to reflect optimism and good communication.
‘Executive search’ focuses on finding the best candidates to support growth plans, here we used green and blue to represent new beginnings and responsibility. Finally, merging both services created this unique gradient that combines the core colours of each palette, creating a whole new visual aesthetic.