Before Experience Studios had designed its first stadium, immersive venue or public installation as a new business, its founders had already helped shape some of the world’s most ambitious audio, visual and acoustic environments. The challenge wasn’t proving their expertise. It was creating a brand that reflected a new way of working—one that brought creative thinking, engineering and technical delivery together under a single identity.
Heartbeat
During the discovery process, one theme kept resurfacing. Every conversation eventually came back to people. Not the technology. Not the equipment. Not even the venues. Whether designing an arena, a museum, a public artwork or a live event, the team spoke about creating moments where thousands of people experience the same emotion at exactly the same time. That became the foundation of the brand.
Bringing people together through exceptional experiences wasn’t created as a marketing line. It became the lens through which every part of the identity was developed. The visual language balances precision with energy, combining a restrained typographic system with bold imagery that captures the scale and atmosphere of live experiences. Alongside the identity, we designed and built a website that lets projects take centre stage, allowing the work itself to demonstrate the studio’s thinking, technical expertise and collaborative approach.
Impact
Working closely with founders Mark Murphy and Kevin Luckhurst, the project gave Experience Studios a confident platform from day one. The brand positioned the business alongside global clients and major cultural venues while remaining flexible enough to evolve as the studio expanded its capabilities across audiovisual design, acoustics, immersive environments and creative technology.
Today, Experience Studios is recognised for delivering projects ranging from major sports venues and museums to public art installations and immersive cultural experiences, with a brand that reflects the ambition and quality of the work behind it.
