Creating a completely bespoke identity system from the ground up has moved Quorso away from their successful start-up phase, breaking through the glass ceiling and into an elevated, more grown-up, exciting presentation, poised for the future and prepared to confidently sit alongside any of the biggest brands in the global retail landscape.
Embarking on such a deep discover and define phase of this project, asking tough questions and starting by defining a new, future-facing brand strategy allowed us to make such dramatic changes to the visual identity without losing any of what made Quorso, Quorso.